RetroMacCast

Where great old Macs live again!

Found these books at the library at work...

Found these at the library at work...

Frank Rose (1989) • West of Eden: The End of Innocence at Apple Computer

Jim Carlton (1997) • Apple: The Inside Story of Intrigue, Egomania, and Business Blunders

Note the 8 year gap between the publishing dates. Apple sure took a long time to almost die, kinda like Pixar took a decade and a half to almost go broke. :-)

We've all heard about lots of Apple history books, but these two are completely new to me.

The "failure" book (Carlton) is more immediately interesting to me because it covers Apple's darker years—the transition to PowerPC, the clones, Giblet, the attempted Sun merger, and some fighting with Microsoft.

Yes, it was published in 1997, just as Apple started up the path to its second meteoric financial success. :-)

Unfortunately, some illiterate imbecile has already been through this book with a pencil and underlined every single word that's more than one syllable ("segue", "pedantic", "pocketbook", "jammed", "PR agency") so I might have to buy my own copy before I throw this one off my balcony.

Stay tuned for a review.

(Now that I've finished my post, I wonder if James already has these...)

Rating:
  • Currently 0/5 stars.

Views: 61

Comment

You need to be a member of RetroMacCast to add comments!

Join RetroMacCast

Badge

Loading…

© 2019   Created by James.   Powered by

Badges  |  Report an Issue  |  Terms of Service