I was looking for a picture of the cover of "Zen and the Art of Macintosh - Discoveries on the Path to Computer Enlightenment" by Michael Green (One of my favorite Mac-centric books). Much to my surprise, there were none to be found, even where I found it for sale at used book sites! So, here for your perusal is not only the cover but a few pages from inside as well. "Zen and the Art of Macintosh" was published in 1986 by Running Press Book Publishers. This book is a celebration of desktop publishing. "Woo Hoo?", you say to yourself, "what's so exciting about this?".
Well in 1986 desktop publishing was still a new thing. Sure you could draw on the Apple Lisa with LisaDraw and do page layout with LisaWrite but at about $10,000 for just the computer it was quite out of reach of most people. When Apple came out with the Macintosh in 1984 it really started the ball rolling with programs like MacDraw, MacPaint, and MacWrite for only $2,500. Then in 1986 the Mac Plus came out. Here was a system that had enough RAM to run some serious programs like PageMaker which had been released the previous year by Aldus Corporation. Also, thanks to Andy Hertzfeld's "Switcher" program, you could also be running a layout program as well as MacPaint and/or MacDraw at the same time. This is what the Mac has always done, taken something that had to be done by experts on expensive and exclusive equipment and put it in the hands of regular people as a tool to unlock their creativity.