RetroMacCast

Where great old Macs live again!

MacHEADS under the wave scanner


You know you are a Machead but not sure if it's an addiction or a choice, you're not alone now there is scientific proof that Apple is a religion!

We are pleased to announce that we will be publishing an interview with marketing guru, Martin Lindstorm. Martin advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline.He speaks to a global audience of close to a million people every year. Martin has been featured in numerous publications, including USA TODAY, Fortune, and The Washington Post, and his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. His five books on branding have been translated into twenty-five languages.

Martin is publishing his new book Buyology. It unveils the results of Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will reveal why so much of what we thought we knew about why we buy is wrong. Buyology rewrites the rules of marketing and advertising. And yes MacHEADS have been scanned for the book and we will discuss the results and will expose another layer of Apple’s charm.

The interview will be published on our blog so keep posted you don’t want to miss that. Contact was made possible thanks to Deborah Schultz

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