Chimp 65 Productions today announces the special
premier of the documentary film "MacHEADS The Movie" at the 2009
Macworld Conference & Expo. This attendees-only special screening will
be on Wednesday, January 7, in room 131 of the North Hall of Moscone
MacHEADS is an in-depth examination of just what makes the Mac, the
iPhone, and Apple's other products a cultural phenomenon, rather than
just run-of-the-mill consumer electronics. The film explores the
loyalty of Apple followers and their obsession. MacHEADS captures
events from Steve Jobs's historic Keynote addresses, the iPhone's
first release in NYC, and other historic moments. This unique film
also combines visual evidence from archives of early Macworld Expos.
"Two years after shooting the first reel at Macworld 2007, we come
full circle with this special premiere at the leading event of the Mac
community,"says producer Ron Shely.
"Macworld Expo & Conference 2009 is truly the natural place for
telling the story of Apple and its followers. We are thrilled to
screen the movie at the Moscone Center — a place of tradition and
In an interview for Gizmodo, Director Kobi Shely added:
"We wanted to answer the core questions: 'How was a community formed
around a brand, and how did this phenomenon contribute to Apple's
success? During the film-making process, it became obvious that there
is a community and there is Apple. Although they correlate, in many
ways they are separated."
The film features many Mac personalities, such as one-time Apple Chief
Evangelist and savior Guy Kawasaki; Apple's first official employee
Daniel Kottke; and a special guest appearance by Apple co-founder
Steve Wozniak. Also authors, including Adam Engst, who created the
first Apple newsletter, Tidbits; Cult of Mac author Leander Kaheny;
and Chicago Sun-Times tech columnist Andy Ihnatko.
CNET TV will host MacHEADS filmmakers Kobi and Ron Shely on Monday
January 5th 2009.
Advance reviews about MacHEADS the movie
"MacHEADS seems to capture the sense of charged emotions that Mac
users have about their computers" CNET
"Kobi and Ron are more fans of the fanboys— intrigued by the
"Macheads." MacHEADS: The Movie is their half-funny, half-disturbing
documentary on the subject a year and a half in the making" - Gizmodo
"Imagine a documentary about the Apple fanatics. Think Trekies meets
Mac. Kobi Shely's MacHeads is that movie. The film takes a look at
some of the fascinating characters that make up the Macintosh
community" - /film
"Soon there may be a Netflix Category for graphic design. Following in
the wake of Helvetika movie, MacHEADS examines the cult-like following
all things Apple"
- Step Inside Design Magazine
"'MacHEADS' looks like an incredibly odd little film – we love it already."
- Brit film.tv
"What is it about Apple products and the Mac in particular that
inspires a fanatical, almost religious devotion among users? Kobi
Shely and a band of documentary filmmakers went out seeking answers"
- The Sydney Morning Herald
6Sales presents MacHEADS the movie (C) 2008/2009 Chimp 65 productions/
Shely Esptien Investments LLC.
MacHEADS Official Movie Website http://www.macheadsthemovie.com
Macworld Expo & Conference http://www.macworldexpo.com
Kobi and Ron Shely
011 - 972 - 36051608
Tel Aviv, Israel