Where great old Macs live again!

iWitness - Mac maker Jerry Manock remembers his old boss: Steve Jobs


Burlington Mac maker Jerry Manock remembers his old boss: Steve Jobs.

Walking back from lunch one day, I said, Steve, you paid me $1800 for the Apple II, and it’s getting to be more and more popular, and I really think I ought to have a royalty on that. I ought to get, like, a dollar a unit, because $1800 wasn’t all that much. He never hesitated. He looked at me and said, “You’re very good. But if you knew how many we thought we were going to sell in the next two or three years … You’re not that good.” What do you say to that? He was absolutely right. How many millions of those things did they sell? You can’t ask for royalties after you’ve delivered the work, so it was totally stupid and naïve on my part. And he was a really incredible negotiator.

Jerry Manock and his Mac (by Andy Duback)

In 1977, when he was 33 and Apple had just five employees, Steve Jobs hired him as a consultant to design the Apple II, one of the first personal computers in history to be successfully mass produced and marketed. Manock gets credit for almost everything but the circuit board and the logic (which was engineered by Jobs’ partner and Apple cofounder Steve Wozniak): the machine’s “thermal management, the structure, the outside aesthetics, the color — beige, Pantone 453, the color of the deep-space universe,” Manock says, rattling off his contributions to the once-cutting-edge Apple II, which now looks like a yellowing typewriter on a shelf in his office.

Beside it sits the smaller, self-contained, revolutionary Macintosh. A successor to the Apple II, it was the first personal computer to incorporate both a graphical interface and a mouse in a way that inspired the term “user-friendly.” Manock was part of the original team of a half-dozen workers who designed the Mac.

Read the Interview at

Views: 83


You need to be a member of RetroMacCast to add comments!

Join RetroMacCast



© 2020   Created by James.   Powered by

Badges  |  Report an Issue  |  Terms of Service