The Mac culture documentary is available on 2 – disc Special Edition only on MacHEADS website
. The limited DVD features over 2 hours bonus material including in depth discussion about Steve Jobs, Apple co-founder Steve Woz ,early Macintosh vintage clips and archives, the Newton, the first color Macs, MUGs history and contribution to Apple’s success, an open debate about MacHEADS superiority complex, the iPhone launch, I love my Mac music video, theatrical trailers, 4 blazing still galleries, 2 award wining shorts by Chimp 65 productions, interactive menus and subtitles in English. MacHAEDS DVD is available for world distribution.
MacHAEDS DVD is now available for world distribution, the price is $19.99
The indie film made a smashing debut on iTunes and Amazon VOD ranking #2 top selling
documentary on both platforms. Producer Ron Shely says “We are extremely happy with the reactions. MacHEADS proves that it’s possible for independent filmmakers to break free form the traditional studio system” MacHEADS debuted at Macworld Expo 2009 with over 1000 people attending the premiere. In a recent interview for a Polish Mac Magazine, director Kobi Shely added, " There are brilliant books and films covering Apple technology and founders, but we wanted to tell the story of the passionate users who formed a unique culture around the brand”
MacHEADS is an in-depth examination of what makes the Mac, the iPhone, and all Apple products in general a cultural phenomena rather than just consumer electronics, and explores the extraordinary loyalty to Apple products by their followers, as well as their obsession with those products. The film features footage captured from Steve Jobs' historic Keynote address when he announced the iPhone in 2007, the first iPhone release as it took place in New York City, as well as archived footage from some of the earliest Macworld events.
The film also features footage and commentary from multiple Mac evangelists, including Apple Chief Evangelist and savior Guy Kawasaki; the first official employee of Apple inc., Daniel Kottke; publisher of the first Apple newsletter Adam Engst; author of Cult of Mac, Leander Kaheny; Chicago Sun-Times tech columnist Andy Ihantko; and a special guest appearance by Apple co-founder Steve Wozniak.
Read recent reviews by the press:
"The world may have gone gaga over the Oscars this week, but we at AMW can only wonder at the integrity of a process that had no Best Picture recognition for MacHEADS, the self-described 'fanboy documentary' that is set to do for Mac fanboy-ism what 'Slumdog Millionaire' did for the slums of India"
“MacHEADS illustrates, with insight and with humor, the extremes take which the fan base take their devotion”
* * * * (Four Stars) “MacHEADS is a fun film with more screwballs than a Mighty Mouse factory, vintage Mac clips and an insight into a community that appears to be on the verge of extinction…There’s a great documentary to be made about the history of Apple, its sudden rise, near death and resurrection. MacHEADS is not it, but its focus on the weird world of the devotee makes it a wonderful social document in the history of people’s computing”
Macworld Magazine UK
* * * * (Four Apples) ““Overall, MacHEADS is a great and fun documentary that any Apple fanboy or girl will enjoy. If you’ve ever watched a keynote, attended a Macworld or stood in line to buy something with an Apple logo on it then you’ll have a lot of fun with this documentary”
"In character sketches, MacHEADS document Macloytes' adoration for Apple hardware - and their sometimes loathing for Windows PCs - and offers many an eye widening moment... MacHEADS show Apples fandom's rise to influence, largely via Macintosh User Groups, and fall from favor as the Internet and Apple's corporate status make MUGs irrelevant at least to Apple."
Julio Ojeda-Zapata yourtech.com