Stan Veit of Computer Shopper
(the magazine) fame has posted a great feature article
on his site about Jobs and Woz going to show off the new Apple II. Despite the amazing demo, Stan explained a business lesson...
Stan was in the business before there WAS a business. Computer Shopper was magazine publishers dream - a magazine that people BOUGHT for the advertisements. It was like a small phone book of every company software/hardware that built (or promised to build) anything .